The alcohol industry is full of tradition, craftsmanship, and community. For small distilleries, wineries, and breweries, the process of turning raw ingredients into a beloved bottle of whiskey, wine, or beer is a labor of love. But the regulatory and logistical burdens of the industry can take all the joy from even the most dedicated craftsmen. One of the main hurdles is the three-tier system which enforces the separation between manufacturers, distributors, and retailers causing a ton of paperwork and numerous inefficiencies that can really stifle creativity.
TTBMath, founded by Binyomin Terebelo, is here to solve this problem. His platform removes the bureaucracy and paperwork and introduces blockchain technology and AI to streamline operations, bringing a fresh take to an old system letting producers focus on crafting exceptional spirits.
The Challenge: A Bureaucratic Bottleneck
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The Alcohol and Beverage Control (ABC) framework squashes the desire of many craft producers to get their products out to market. Producers must handle piles of tax filings, distribution agreements, and compliance paperwork under this arrangement. So with the current framework imagine a winery that is struggling to get its bottles into store shelves because of distributor restrictions, or a small distillery may spend hours on paperwork for each batch. Customers become annoyed when they are unable to locate that really specific craft beer or artisanal gin, all the while retailers are experiencing inventory problems when distributors fail to offer specialized products.
Producers are forced to shift their focus away from their craft by the time and effort required to do these jobs. Consider a distiller who misses out on family time due to constant compliance checks, or a brewer who spends more time completing TTB documents than developing a new IPA recipe. Binyomin Terebelo, a whiskey enthusiast who began distilling in his parents' backyard in 2009, was inspired by these real-life hardships. When he started Terebelo Distillery in 2019, he was featured in publications like Whiskey Review and Forbes Magazine, but the excessive paperwork made him long for a new approach.
TTBMath: A Solution Born from Passion
Terebelo’s background as a craft producer led to the creation of TTBMath, a platform which is designed to connect all three tiers of the alcohol distribution system—manufacturers, distributors, and retailers with a goal of making life easier for everyone involved. Terebelo drew inspiration from his experience as an Airbnb host, Terebelo envisioned a platform that functions like Airbnb for the alcohol industry, offering seamless access to a global marketplace. TTBMath automates the tedious and very frustrating and complicated processes that bog down producers, using new to the industry technology to simplify compliance, streamline logistics, and enhance customer access.
The platform has a clear mission: Simplify the production and distribution of spirits. For producers, this means more time to focus on experimenting with recipes, refining their craft, and connecting with their audiences. For consumers, it means being able to find any spirit, wine, and beer, no matter where they are.
How TTBMath Works: Simplifying the Complex
TTBMath takes the mess of alcohol distribution and makes it feel like a breeze. Picture a small distillery in Tennessee that just wants to get its rye whiskey into the hands of bourbon lovers. With TTBMath, the process is smooth as a well-aged spirit. Here’s how it shakes out:
- Listings: No more manually typing up product details. TTBMath pulls info straight from the producer—think bottle specs, tasting notes, even photos—and blasts it out to retailers. It’s like having a personal assistant who never sleeps.
- Search and Browse: Customers can hunt down their dream drink, whether it’s a funky sour ale or a limited-run pinot noir, with a few clicks. The platform’s search is intuitive, so no one’s left scrolling forever.
- Ordering: When a customer hits “buy,” TTBMath’s clever software figures out the best distributor or retailer to handle the order. It’s like a GPS for booze, picking the fastest route to your doorstep.
- Paperwork and Payment: Forget drowning in TTB forms. The system handles all the compliance docs automatically and processes payments without a hitch. Producers don’t have to sweat the small stuff.
- Delivery: Through hookups with services like Uber or Instacart, bottles get to customers quick. No waiting weeks for that special-order gin.
- Support: Got a question? TTBMath’s got your back 24/7 with WhatsApp, email, or phone support. No one’s left hanging.
This whole setup runs on blockchain, which keeps every step secure and crystal clear, and AI, which dishes out smart picks for customers and helps retailers stock what’s hot. It’s a game-changer, letting producers ditch the desk work and get back to crafting killer drinks.
To sign up you head over to https://ttbmath.com/ - for a limited time there is a free trial for the first 30 days. Additionally you will need a referral code to sign up. Use code: whiskeypulse to get to started.
The Tech That Makes It Tick
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TTBMath isn’t just playing catch-up with tech—it’s lapping the competition. Blockchain locks down every transaction, from order to delivery, so there’s no funny business. Smart contracts handle compliance paperwork, so a winery doesn’t have to spend days checking boxes. Plus, TTBMath’s own cryptocurrency, TTBM Coin, cuts out bank fees that eat into profits. It’s like paying cash, but better.
AI’s the secret sauce here. For retailers, it crunches numbers to spot trends, so they know whether hazy IPAs or aged rums are flying off shelves. For customers, it’s like having a bartender who knows your taste, suggesting a crisp sauvignon blanc or a smoky mezcal you didn’t even know you wanted. The platform also syncs with tools like QuickBooks and FedEx, so everything from accounting to shipping feels effortless.
And then there’s the NFT angle. For high-end stuff—say, a rare single malt or a collector’s cabernet—TTBMath uses NFTs as digital proof of authenticity. Buyers know they’re getting the real deal, and producers can protect their brand. Blockchain even stores recipes for those one-of-a-kind blends, keeping a distillery’s legacy safe for years to come.
Why Producers Love It
For small-time distilleries, wineries, or breweries, TTBMath is like a shot of adrenaline. Take a craft brewer in Colorado. Instead of wrestling with distributor contracts, they’re tweaking a new stout recipe because TTBMath handles the red tape. A Kentucky bourbon maker can skip the compliance headaches and focus on barrel aging. Time saved means more room for creativity.
The platform also opens up new cash flow. By linking producers with delivery services, TTBMath lets them sell straight to customers, even across state lines. A tiny vineyard in Oregon can ship its chardonnay to a fan in Miami without a middleman. And for those special releases? TTBMath’s blockchain auction lets producers sell rare bottles to collectors, boosting both profits and prestige.
Retailers and Distributors Win, Too
Retailers get a treasure trove of unique products through TTBMath’s global marketplace. No more boring shelves stocked with the same old brands. AI helps them pick what’ll sell, so they’re not stuck with cases of unsold vodka. Delivery integrations mean they can ship to customers anywhere, no sweat.
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Distributors, who often clog up the three-tier system, get a boost, too. TTBMath assigns orders automatically, so no deal slips through the cracks. Less manual work, lower costs, and a wider reach—it’s a win all around.
A Better Deal for Customers
For folks who love craft drinks, TTBMath is a dream come true. Want a barrel-aged stout from a tiny brewery in Vermont? Or a small-batch tequila from Jalisco? It’s all on the platform, ready to order. TTBM Coin makes paying quick and secure, and NFTs guarantee that that $500 bottle of whiskey is legit.
Loyalty perks sweeten the deal. Write a review, share a post, or refer a friend, and you earn TTBM Coins to score discounts or exclusive bottles. It’s not just shopping—it’s joining a community of people who geek out over great drinks.
The Big Picture
TTBMath isn’t just about moving bottles. It’s about building a world where craft drinks bring people together. A glass of rye shared over a deal, a crisp lager on a beach vacation—TTBMath makes those moments easier. By tearing down barriers, it’s letting small producers share their art with the world.
The blockchain backbone sets the stage for more. Down the road, expect beefed-up AI analytics, maybe even decentralized setups where producers and fans call the shots. TTBMath’s not just keeping up with the alcohol industry—it’s ready to lead it.
Hurdles and Hopes
As a self-funded startup, TTBMath’s got some climbing to do. Scaling up and building a killer team will take cash. But the alcohol world, with its deep roots and endless passion, is begging for a shake-up. TTBMath’s mix of blockchain, AI, and seamless connections could make it the industry’s new heart.
Raising a Glass
TTBMath is a lifeline for craft producers buried under paperwork and logistics. It lets distillers, winemakers, and brewers get back to what they love—making drinks that tell a story. Retailers and distributors get tools to thrive, and customers get a world of craft beverages at their fingertips. Born from a distiller’s frustration, TTBMath is ready to change the game, one pour at a time.
How To Join
To sign up you head over to https://ttbmath.com/ - for a limited time there is a free trial for the first 30 days. Additionally you will need a referral code to sign up. Use code: whiskeypulse to get to started.
